Pengaruh Penggunaan Artificial Intelligence Terhadap Efektivitas Desain Grafis Digital

Abstract

The advancement of Artificial Intelligence (AI) technology has significantly transformed digital graphic design practices. This study aims to analyze the effect of AI usage on the effectiveness of digital graphic design in Indonesia. Employing a descriptive–correlational quantitative approach, the study involved 120 respondents comprising professional graphic designers, visual communication design students, and creative industry practitioners. Data were collected through online questionnaires and semi-structured interviews, then analyzed using simple linear regression. The results indicate that the use of AI has a significant effect on the effectiveness of digital graphic design, with an R² value of 0.539 and a significance level (p) of 0.000 (<0.05). This means that 53.9% of design effectiveness can be explained by the intensity of AI usage, particularly in improving time efficiency, visual quality, and design consistency. The findings highlight that AI functions as a co-creator in the creative process rather than merely a technical tool. This research implies the importance of developing AI-based digital literacy for designers and educational institutions to ensure ethical, efficient, and sustainable use of AI in the creative industry.