FOCUS AND SCOPE

This journal focuses on research and studies addressing critical issues and emerging trends in Human Resource Management (HRM), Financial Management, and Marketing. The primary focus includes strategies and innovations in workforce management, efficient financial management practices, and the application of effective marketing strategies to achieve organizational goals in an ever-evolving economic and social landscape.

Scope:

The journal covers the following topics that are closely related to HRM, Financial Management, and Marketing:

1. Human Resource Management (HRM):

  • Recruitment and Selection: Strategies for attracting and selecting the right talent for organizations.
  • Employee Development: Training, skill development, and continuous learning initiatives to enhance individual and organizational performance.
  • Performance Management: Techniques for evaluating and improving employee performance through effective assessment and feedback systems.
  • Leadership and Motivation: Theories and practices of leadership that inspire and motivate employees to achieve organizational objectives.
  • Organizational Culture: Studies on the development and management of a corporate culture that supports productivity and employee satisfaction.
  • Employee Well-being and Work-Life Balance: Approaches to enhancing the physical, mental, and emotional well-being of employees in the workplace.

2. Financial Management:

  • Financial Planning and Management: Strategies for managing budgets, investments, and the allocation of financial resources to achieve organizational stability and growth.
  • Financial Risk Management: Identifying and managing financial risks in investment decisions, including risk mitigation strategies.
  • Budgeting and Cost Control: Techniques and methodologies for designing effective budgets and controlling costs to ensure organizational efficiency.
  • Corporate Finance and Decision-Making: Analysis of capital structure, cash flow management, and financial decision-making in the context of business development and expansion.
  • Sustainable Finance: Approaches to finance that support the long-term sustainability and growth of organizations, including principles of sustainable finance.

3. Marketing:

  • Marketing Strategy: The development and implementation of marketing strategies to enhance competitiveness and market growth.
  • Consumer Behavior: Studies on consumer behavior patterns and how these influence marketing strategies and product development.
  • Digital Marketing and Social Media: Marketing techniques leveraging digital platforms and social media to expand market reach and enhance consumer engagement.
  • International Marketing: Strategies and challenges in marketing related to global market expansion and product differentiation for international markets.
  • Branding and Marketing Communications: Managing brand image and marketing communication strategies to build customer loyalty and brand awareness.
  • Sustainable Marketing: Marketing strategies that focus on sustainability, including environmentally friendly and ethical approaches to promoting products and services.

This journal invites articles that explore contemporary challenges in HRM, Financial Management, and Marketing, and how the application of the latest theories and practices can help organizations achieve sustainable competitive advantage.